A while ago I joined a Swedish group on Facebook. The purpose for the members was to get more Twitter followers. Soon after it started someone posted this “I like this page and I don’t mind following a bunch. But if someone follows me I always follow back. I think that is polite.”
I cringed! My opinion? Big mistake!
I know this post might feel provocative to some, but I don’t mind. I thinks it is good to provoke thought about this issue amongst those trying to pursue business online. I see so many mistakes and so many well meaning actions that in reality lead to failure.
We are not here to be polite! We are here to do business, serve our customers, solve problems, become successful and help each other. But sorry, polite likes is not the way to go.
Liking a page for business purposes requires work! Most people still think internet is going to do it for them. Not so! You can use internet in many wonderful ways, but the work and intricacies are up to you to do and discover.
Polite is 100% right under many circumstances but then it is called netiquette. People can be so impolite online and unaware of how it hurts them in the long run. Thing is, people don’t seem to be able to distinguish when to do what.
What is netiquette, by the way? Here you have a whole site dedicated to the issue of cyber bullying. Much needed these days!
Liking a Fanpage out of politeness is not helping out if you’re not planning to visit often. Liking it to get a like back is not constructive for your real, potential customers.
You should know whom to like and why. It should be a part of your market research so you can serve your customers in the best way possible. Liking is not a game. Liking is a thoughtful decision that tells the world about you. Your values, your opinions, your ethical standpoint. The way you like or follow others says something about all those things, and more!
A like says something about YOU. A like from you should give something to those that really like you and are ready to follow your advice. That’s why you have a Fanpage in the first place. To give guidance, inspiration and advice to those looking for help and support.
Don’t walk around online to be polite. Be educated on what you’re doing and be constructive.
If this post gave you a new perspective on liking and following, tell me below. Do it from a perspective of netiquette, not out of politeness! 😉