Tell A Story on your blog! Why? Because stories sell. It is true.
But it isnt enough with stories, they have to be good ones too. And they have to be good stories well told.
You know as well as I how a good story can be ruined if its badly told. Or how a mediocre poem put to a stunning melody can appear a masterpiece. Schubert is the master in this case.
I read a lot of blogs. I study them. The copy, the lay out, the coloring, the illustrations, the tabs. I study them with interest, to learn. Learn about marketing, abut blogging, about style and content.
Some are intersting and well written and some… Some are utterly boring! I learn from them to!
Ofourse it is much about taste. But it is also about style of writing. I ask myself and you must ask yourself too:
I went for a short holiday last week. Spent a few days by the beach in this house, where once lived a woman with her three unmarried daughters.
I decided to read a novel. In the old bookshelf, with dusty, worn books stemming from 8 or 9 decades I picked a recent volume by Chilean author Isabella Allende Portrait in Sepia: A Novel (P.S.), a saga about political violence and amazing women.
While I was sitting on the beach, reading, I observed her style and how she told the story in such a captivating way. My marketers mindset at work.
Copy is an art. Its writing. My mother is a writer of many published books. She is a good writer and she too, just like her colleague Allende, can tell a story in a captivating way. In a way that makes the reader want to continue to the next sentence. The next word even.
In your blog you want to be like them. You want your readers to desire to read the next word. Not only to get to the content and learn something that they can use in their business or life. But because they enjoy finding out what the next sentence will be about. That is what will make them come back to your blog! The feeling of engagement, not the intellectual property.
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